Today social networks are a full-fledged and very effective marketing tool. Developers are constantly introducing useful tools to help people make purchases without taking a break from scrolling through the news feed. Promoting a brand account on social networks is not a whim, but a necessity, and you can't do without stylish content.

Studies show that followers often react not to the text but to the image, that's why social media photography is required for small stores as well as for influential companies.

A photo shoot for Instagram is necessary for:

- Presentation of goods from the most advantageous side;

- expanding the audience and improving profile statistics;

- increasing sales;

- getting feedback from clients.

According to the type of photography for social networks is divided into subject and image, catalog and life style. Good response receive pictures with models, especially if the frame is built originally and stands out from the general flow of images in the tape of the creative approach. Flatlay photos look spectacular: things are arranged in a composition, complemented with accessories and photographed from above.